We love a good story

Everyone knows images matter. You've been hearing that for years. And yet: take a look at the average SME website. Stock photos of people enthusiastically pointing at laptops. Well-intentioned, but thoughtless. And your customer? You've already lost them.

Many company names are born from logic. They need to be clear, sound professional, and above all inspire trust. In sectors where craftsmanship, service, and reputation are central, that approach often works perfectly for years.

A picture says more than a thousand words. But in a world where we are inundated with visual stimuli every day, your campaign image needs to do more than just stand out.

Marketing in 2026 looks fundamentally different from just a few years ago. Not because everything suddenly changed, but because behaviour did. These are the three marketing trends for 2026 you should already be acting on today.

We’re creating more content than ever, yet remarkably little of it truly sticks. The solution? Don’t shout louder, just communicate smarter.

Employees are not a target group, they are the core of your brand. When employees feel proud of their workplace, they naturally become ambassadors. Online and offline. That’s where true employer branding begins.

Is your website truly accessible to everyone? As of June 1, 2025, that's no longer a voluntary question. The European Accessibility Act (EAA) makes digital accessibility a legal requirement within the EU.

AI tools such as ChatGPT and Gemini are rapidly changing how people search for information. But what does that mean for your visibility as an entrepreneur or marketer? Enter: Generative Engine Optimisation – GEO for short.

Ready to get everything out of ChatGPT and Gemini? The right prompting method is the key.

Your company name creates the first impression for (potential) customers, and that impression is crucial—not only for convincing people but also for the overall growth and success of your business.

Storytelling goes beyond just selling products. It has the power to evoke emotions, create connections, and leave a lasting impression.

From girl dinner dance parties to presidential shoutouts, TikTok's popularity is skyrocketing. Even after a potential US ban.

Let’s learn about short video content! Online videos of one minute or less have become extremely popular in recent years.

We all know the feeling: you've been waiting a week for a new episode of your favorite show, and then, right at the most exciting moment... Commercials!

Looking for a free tool to give your business extra online visibility and leave a positive first impression? Google My Business to the rescue!

Your brand is on point, your website is stunning, and your social media posts are ready to go viral. But without strong brand awareness, attracting new customers online remains a challenge. Google Ads could be the solution.

On average, we are exposed to up to 3,000 advertisements every day. There’s a battle for the consumer's attention as ad fatigue increases. Holding onto that attention goes far beyond just pouring money into flashy, big production advertising.

Can't resist to check TripAdvisor before visiting that landmark? What's the Google review score on that restaurant? Just a quick Rotten Tomatoes-ratings check before you to decide tonight's movie? Right, reviews are everywhere.

Last January, we welcomed Bo at Say Hey when she joined our team as an intern, during the pandemic that is.

Microsoft finally has thrown in the towel: somewhere next year (2022) it will stop supporting Internet Explorer.

You should keep your eye on social video marketing. We'll tell you why.