Why a strong campaign image is golden for your marketing A picture says more than a thousand words. But in a world where we are inundated with visual stimuli every day, your campaign image needs to do more than just stand out.
Content that works: how to stand out in a world full of noise We’re creating more content than ever, yet remarkably little of it truly sticks. The solution? Don’t shout louder, just communicate smarter.
Employer branding in action: how do you turn employees into brand ambassadors? Employees are not a target group, they are the core of your brand. When employees feel proud of their workplace, they naturally become ambassadors. Online and offline. That’s where true employer branding begins.
What the European Accessibility Act (EAA) means for your website Is your website truly accessible to everyone? As of June 1, 2025, that's no longer a voluntary question. The European Accessibility Act (EAA) makes digital accessibility a legal requirement within the EU.
Generative Engine Optimisation (GEO): how to remain visible in the AI era AI tools such as ChatGPT and Gemini are rapidly changing how people search for information. But what does that mean for your visibility as an entrepreneur or marketer? Enter: Generative Engine Optimisation – GEO for short.
Basics of prompting: making chatbots your best friend Ready to get everything out of ChatGPT and Gemini? The right prompting method is the key.
A strong company name as an important starting point for your marketing Your company name creates the first impression for (potential) customers, and that impression is crucial—not only for convincing people but also for the overall growth and success of your business.
What’s your story? Provide a fitting brand story Storytelling goes beyond just selling products. It has the power to evoke emotions, create connections, and leave a lasting impression.
Is there any room left for you on TikTok's For You Page? From girl dinner dance parties to presidential shoutouts, TikTok's popularity is skyrocketing. Even after a potential US ban.
The Scroll Generation: how video content dominates our lives Let’s learn about short video content! Online videos of one minute or less have become extremely popular in recent years.
TV commercials: a love-hate relationship We all know the feeling: you've been waiting a week for a new episode of your favorite show, and then, right at the most exciting moment... Commercials!
Give your business the right online visibility with Google My Business Looking for a free tool to give your business extra online visibility and leave a positive first impression? Google My Business to the rescue!
Google Ads goes responsive: less control, more targeted Your brand is on point, your website is stunning, and your social media posts are ready to go viral. But without strong brand awareness, attracting new customers online remains a challenge. Google Ads could be the solution.
Content is King: The importance of content creation On average, we are exposed to up to 3,000 advertisements every day. There’s a battle for the consumer's attention as ad fatigue increases. Holding onto that attention goes far beyond just pouring money into flashy, big production advertising.
Time to review your opinion on reviews! Can't resist to check TripAdvisor before visiting that landmark? What's the Google review score on that restaurant? Just a quick Rotten Tomatoes-ratings check before you to decide tonight's movie? Right, reviews are everywhere.
My internship at Say Hey during the pandemic Last January, we welcomed Bo at Say Hey when she joined our team as an intern, during the pandemic that is.
Say Goodbye to Internet Explorer! Microsoft finally has thrown in the towel: somewhere next year (2022) it will stop supporting Internet Explorer.
Amplify your brand reach with social video marketing You should keep your eye on social video marketing. We'll tell you why.