Amplify your brand reach with social video marketing

Your marketing plan absolutely has to contain social video marketing to keep your brand hot and in touch with your target audience. Improve the engagement of your audience with original videos and fast and interesting content. Don't hesitate to post them on more than one social feed (Facebook, Instagram, YouTube, …).

The key to success is a video marketing campaign that triggers engagement

Think about the strategy behind your videos. Make sure they add value and add meaning to your brand. Interested viewers have to feel connected in a split second. Trigger their desires, provoke a reaction, or push them to share the content. With the right video content, anything is possible.

Content strategy isn't textbook marketing. It's actually the opposite, it's about understanding the brand's specific goals and unique selling points. Be creative and original, but stay relevant and focus on results.

Bas Verplancke | Digital marketeer at Say Hey

From Instagram stories to TikTok videos

Social media apps keep evolving. Facebook and Instagram have been around for quite some time now, but hypes like Vine and TikTok will come and go. With current technology, creating video content keeps getting easier and more affordable.


Instagram Stories let's you share both pictures and videos, so it's easy to start creating. Promote your product, give your followers a look behind the scenes of your company, trigger them with content about new product features, …

Stories and Live Stories are the perfect tools to engage with your audience and create interaction, although the content is only visible for 24 hours.


The same thing applies to Facebook. The platform is getting flooded by video content, so make sure you can keep up and follow the trend.


TikTok can definitely be used for social videomarketing. Using TikTok you can easily create and share short music videos. This social platform is all about content creation and following trends.

On TikTok, any video from any profile can suddenly be an online hit and reach a lot of people. It started as an app for teenagers and youngsters, but there's a corporate influence that's gradually growing, so make sure you don't overlook this platform for your video marketing strategy.