Think Pink

Think Pink and Think Pink Europe represent a family of breast cancer organizations, respectively in Belgium and Europe, who commit on a daily basis to help breast cancer patients and their families.   


Today Say Hey has been part of the Think Pink-family for over fifteen years. We are proud to have been their trusted partner for everything digital and want to keep supporting them for many years to come.

Brand identity

The power of pink

You can't say Think Pink without thinking about the color pink. But Think Pink is more than just a colour. Its organization focuses on creating a sense of solidarity and unity between survivors and everyone who is involved, by organizing events, fundraising, providing information, funding research and more.

Brand image

Think Pink gets things done

Think Pink keeps moving forward. Besides giving a voice to breast cancer patients and their families, they push to motivate everyone to help its cause.

Let’s get digital

With an active and powerful online presence Think Pink has broadened its scope and reached its target audience.

Say Hey supported them in their digital journey. We create customized apps for events, a web shop, community tools and much more. This digital community and brings people closer together. The central platform has endless possibilities, from organizing your own event and donating money to selling and buying fun gadgets.

Our shop experienced daily peaks with over 10.000 transactions. If you’re looking for a professional and trustworthy partner in e-commerce and digital growth, Say Hey is the team you want.

Heidi Vansevanant | Think Pink België

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Share your care

Beside the Think Pink and Think Pink Europe website, we also got the chance to design and develop the websites of some big Think Pink initiatives.

One famous Think Pink initiative is, a fundraising concept where people have their hair cut to donate it and financially support breast cancer patients in need for a wig.

Race for the cure

Run & walk for a good cause

Race for the Cure is a full-blown sports event applying as a fundraiser for breast cancer organisations and hospitals. Furthermore it also wants to boost general awareness about the topic. Every year thousands of people around the world participate in this amazing Race. Even in times of the coronavirus and lockdowns, hundred thousands of people participated.

Say Hey made sure that participants found their way online and developed an event application, which was released in 34 languages and active in 20+ countries in Europe.

The Think Pink-organization means a lot to us. We’ve been their digital partner for years. Together we created, built and pushed forward. We are a proud member of the Think Pink-family.

Matthias Goderis | Back end developer