SEO, short for Search Engine Optimization, is the technique of optimizing your website on different levels to improve its position in organic search results.

Google only loves you when everyone else loves you first.

Wendy Piersall

Google rules the Internet. Did you know that more than 90% of web users start their online search on Google? Also, research shows that organic web traffic converts far more activity and engagements than paid ads. 

Paying attention to SEO will get you online brand awareness, a trustworthy reputation, more relevant visitors and a higher conversion rate. We can guarantee you, it's good to have Google as your best friend.

If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.

The Content Factory

SEO can be divided into three parts; technical SEO, relevant backlinks and SEO copywriting.

Technical SEO will be about loading speed, XML-sitemap, the right headers and tags, … Relevant backlinks are as essential as having a good technical SEO, they show Google the potential of your brand. And last but not least, SEO copywriting focuses on writing the right copy in a readable, yet optimised way for search engines.

SEO isn't an easy and quick win kinda thing, but it's definitely a long-term investment. It will help you build a stable reputation with growth potential for your brand.

Nick | SEO copywriter

Google algorithms are ever-changing and have to be monitored to keep track of changes. You also need to keep updating your content, add relevant blogposts etc … Investing in SEO is investing in the future of your brand.