content marketing

Content is king, just google it ;-). It needs to be unique, remarkable and distinguish your brand from the rest. The essence is to deliver a message that triggers and inspires your target audience.

Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin

You can't go about and just create some content and think it will deliver. Stunning content will only be created if it's carefully planned and thought out. Newsletters, blogs, YouTube videos .. content marketing is thinking about the full package.

Content marketing is a commitment, not a campaign.

Jon Buscall

Content has to provide answers to questions your target audience has. It has to be a pleasurable, satisfying experience and enforce trust between them and your brand. This authentic, interesting content will keep your brand top of mind.

Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.

David Beebe

Is content still king? Sure it is. Just try to go viral without a good story. It just doesn't work. No audience target, marketing funnel or tracking pixel can help you with that.

Dennis | Marketing Advisor