Mobizo

Challenge

De Mobiele Zorggroep has been providing professional home care for ten years. To consolidate their position in the sector, they were looking for a partner to reinforce their brand identity. Say no more, our team was immediately on board with their story.

Who is De Mobiele Zorggroep

De Mobiele Zorggroep brings eye, ear and oral care to people. Specialised care professionals visit people at home or in residential care centres. In this way, they provide comfort, quality and peace of mind to those who have difficulty getting around.

Naming | A new name with meaning

Ear, eye and dental care: Mobizo does it like so

Together with De Mobiele Zorggroep, we went in search of a name that perfectly reflects their evolution. Not just a rebranding, but a real brand boost. No sooner said than done. The result: Mobizo.

A name with a clear nod to the past, but contemporary, concise and striking enough to stick. The “ZO” in Mobizo refers to their way of working: clear, close and customer-focused. It emphasises simplicity, efficiency and a no-nonsense approach to healthcare. Exactly what Mobizo stands for.

Branding

A visual identity that radiates confidence

A strong name deserves an equally strong corporate identity. We developed a visual identity that brings Mobizo's values to life. Our brand designers opted for bright, striking colours, accessible typography and recognisable graphic elements and icons.

This combination ensures a consistent look across all channels. From brochures to business cards, from corporate clothing to vehicle signage: everything exudes Mobizo. This makes the brand stand out in the healthcare sector and ensures that the message remains clear and recognisable everywhere.

Content creation

Mobizo in picture

Based on the new brand identity, our content creation team set out to bring Mobizo to life. Both the services and the employees were captured in powerful, narrative photography. The goal? To convey Mobizo's care, professionalism and customer-friendliness, even before you come into contact with them.

Say Hey ensured a pleasant process and provided comprehensive support for our rebranding. They also made sure that everyone felt at ease during the shoot.

Yannick - CEO Mobizo

Website

Ready for a new digital chapter

A clear, accessible and, above all, user-friendly website for every visitor: that was our priority. Thanks to strong teamwork between designers, developers, content creators, copywriters and SEO strategists, Mobizo is now ready for a new digital chapter.

No less than 24 hours after launch, we immediately saw results: nearly ten new enquiries via the website, both B2C and B2B. This confirmed that we had struck the right balance in terms of positioning, content, copy and user flow.

Visit the website

Take a look at the website and discover Mobizo in full digital glory.

Social media and content marketing

With a powerful name, a fitting brand identity and a clear website, Mobizo is ready to launch its new chapter. But not without a strategy! Using a content calendar with well-thought-out strategic communication actions such as social media marketing, email marketing and communication to wider media, we focus on Mobizo's various target groups.

Ready to take your brand to new heights?

Get in touch and meet our team.