Think Different with Apple
Beyond borders
A great example of a strong name, connected to marketing opportunities is Apple. Apple’s name itself is simple, unexpected, and easy to remember. The "Think Different" slogan, launched in 1997, reinforced the brand’s identity as innovative, creative, and rebellious against the status quo. This marketing campaign, featuring icons like Albert Einstein and Martin Luther King Jr., positioned Apple as a brand for forward-thinkers. Over the years, the company has stayed true to this identity, using its name and branding to emphasize simplicity, elegance, and cutting-edge technology. Today, there won't be a lot of people who don't know Apple.