Google Ads goes responsive

Your brand is on point, your website is stunning, and your social media posts are ready to go viral. But without strong brand awareness, attracting new customers online remains a challenge. Potential customers need to be able to find you through search engines like Google or Bing by typing in keywords related to your business and industry. Google Ads can be an effective tool to help you succeed in this.

Google Ads, say what?

Google Ads gives you the opportunity to be found more easily on Google by customers who may be interested in your company’s products or services. Being visible on Google at the right time and in the right place is the key to generating high-quality leads.

Whether you want to drive more traffic to your website, increase phone calls to your business, or boost visits to your shop, Google Ads is the answer. You have little to lose, as you only pay for actual results—such as clicks, impressions, or completed contact forms.

You pay for results and you can set the budget yourself. With Google Ads, you have no financial surprises.

Janne - Performance Marketeer

No unexpected costs with proper planning

Moreover, you always set a comfortable budget in advance, so you’ll never face unexpected financial surprises. However, it’s important to reach the right customers with the right ad.

Meeting all needs with Responsive Search Ads

Unsure about how to set up your ad? Choosing the right headlines, descriptions, and images is crucial. Google uses these elements to determine when to show your ad for certain keywords and search terms, helping you reach the right audience. While you can manually configure every parameter, you also have the option to let Google optimize these choices for the best possible results.

Add suggestions; from header to image

You provide a set of headlines, descriptions and image suggestions, and Google will test different combinations based on your input to find the most effective one for your target audience. As a result, each user may see a slightly different message, significantly increasing the chances of getting results compared to a traditional, more static Google Ads setup.

Our tips

Since Google prevents overly similar ads from being shown, it’s important to make each element of your ad distinct. Use different value propositions, promotions, and ‘calls to action’ to increase your chances of running successful ads. Avoid repetition across headline variations, as Google mixes and matches them. If there’s specific content you want to appear in every ad, you can pin it to ensure it’s always included.

It's also important to add as many headlines, descriptions, and images as possible so that Google can run multiple tests. The more you provide, the higher your chances of success. Don’t be afraid to experiment—this is key to achieving excellent ad quality.

Would you like guidance in setting up an effective Google Ads campaign?

At Say Hey, we analyze what’s happening in your industry and gather the right keywords to help your business get found more easily.