Marketing terminology is sometimes mixed up, think of: logo, corporate identity and image. Your logo is not your corporate identity, and your corporate identity is not the same as your brand.
Microsoft finally has thrown in the towel: somewhere next year it will stop running Internet Explorer.
Can't resist to quickly check TripAdvisor before visiting that landmark? Just a quick Rotten Tomatoes-ratings check before you to decide tonight's movie? Right, reviews are everywhere.